37Signals profiled in Time Magazine

37Signals was recently profiled in Time magazine. MSM usually screws up somewhere. And, they did… I thought this was funny.

To help build Basecamp, Campfire and the company’s other core applications, Hansson developed Ruby on Rails. It gives 37signals’ software a consistent look: sleek, friendly and without the extraneous bells and whistles that plague much of the bloated software sold by larger companies.

Hmmm. ok! Use RoR to build applications with a consistent sleek look.

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I’m probably too dumb, but I don’t get the funny.

They’re trying to imply that using a particular programming language (or a framework in this case) influences how the site ends up looking.