37Signals was recently profiled in Time magazine. MSM usually screws up somewhere. And, they did… I thought this was funny.
To help build Basecamp, Campfire and the company’s other core applications, Hansson developed Ruby on Rails. It gives 37signals’ software a consistent look: sleek, friendly and without the extraneous bells and whistles that plague much of the bloated software sold by larger companies.
Hmmm. ok! Use RoR to build applications with a consistent sleek look.